Apple beats Samsung in phone sales for first time since 2016

Apple beat out Samsung to grow to be the world’s main vendor of smartphones within the fourth quarter of 2020, based on a new data report by analysis agency Gartner. Samsung had outsold Apple for the reason that similar quarter in 2016.

Gartner estimates that Apple bought 79.94 million throughout the quarter, whereas Samsung managed to promote 62.17 million. Samsung didn’t launch new flagship telephones that quarter. Apple’s gross sales had been pushed by the introduction of the brand new iPhone 12 lineup, which usually bought higher than the earlier yr’s iPhone updates. Apple bought 69.6 million iPhones within the fourth quarter of 2019.

Nonetheless, this victory for Apple occurred amid a basic decline of the smartphone market. Total smartphone gross sales declined 12.5 p.c in 2020 and by 5.4 p.c within the fourth quarter.

The decrease charge of decline within the quarter in comparison with the remainder of the yr was attributed to “gross sales of extra 5G smartphones and lower-to-mid-tier smartphones,” based on Gartner’s Anshul Gupta.

Samsung noticed an general decline in smartphone gross sales all through 2020 of 14.6 p.c, although the corporate nonetheless remained the highest smartphone vendor throughout the yr, no matter Apple’s This autumn victory. Gartner notes that Samsung is going through fierce competitors in lots of markets from Xiaomi, OPPO, and Vivo—all of which grew throughout the yr.

On the similar time, a beleaguered Huawei noticed the most important gross sales drop of the yr. Its gross sales fell 24.1 p.c. Gupta mentioned that 2021’s smartphone gross sales can be pushed by adoption of 5G telephones exterior of China.

Not all iPhone 12 fashions bought equally, nevertheless. We reported earlier this month that the iPhone 12 mini moved significantly fewer units than the iPhone 12 and even the iPhone 12 Professional—unhealthy information for lovers of small telephones. Nonetheless, some analysts and leakers predict the mini dimension will return within the iPhone 13 lineup later this yr.

Itemizing picture by Samuel Axon

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