Because it seems, a giant worth drop is a good way to spice up gross sales. SamMobile has the most recent Technique Analytics numbers and stories that first-month US gross sales of the Galaxy S21 collection have tripled in comparison with final 12 months.
The Galaxy S20 collection arrived last year at MSRPs of $1,000 for the bottom mannequin, $1,200 for the S20 Plus, and $1,400 for the S20 Extremely. This 12 months, Samsung rolled out a $200 price drop throughout the lineup, leading to an $800 base mannequin, $1,000 Plus mannequin, and $1,200 Extremely mannequin. On prime of that, Samsung has additionally been more aggressive about worth drops, even within the first month of gross sales.
We have seen related stories of an S21 gross sales enhance out of South Korea, too. Galaxy S21 gross sales have risen 1.5-to-2 occasions increased in Korea, making the S21 the most well-liked Samsung gadget for the reason that Galaxy S8’s launch in 2017. Samsung UK has touted robust gross sales, too.
Again within the US, Technique Analytics notes we nonetheless have a robust urge for food for super-expensive telephones, with the $1,200 Galaxy S21 Extremely making up 40 % of Samsung gross sales.
These gross sales numbers solely cowl the primary month, but it surely’s a superb signal for Samsung’s flagship. The corporate has began to put extra emphasis on worth recently, with these worth drops and the latest big-deal launch of the Galaxy A52.