Apple considers jumping into rugged wearables with new Watch model

Enlarge / The Solo loop and Sport band with the Apple Watch Sequence 6.

Corey Gaskin

Apple is “contemplating” releasing a brand new mannequin of Apple Watch with a rugged design supposed to guard the gadget “in additional excessive environments,” according to a brand new report.

Citing “folks accustomed to the matter,” Bloomberg’s Mark Gurman writes that Apple has been exploring the thought of introducing a rugged Apple Look ahead to years—since at the very least the launch of the unique Apple Watch in 2015.

The design would goal athletes, hikers, and others who might spend time in circumstances the present Apple Watch will not be designed to endure.

Ought to Apple transfer ahead with the plan, Bloomberg’s sources say that the brand new mannequin might arrive as quickly as this 12 months or subsequent. The corporate is presently calling it the Apple Watch “Explorer Version” internally, however that identify will not be last.

In any case, it could exist alongside the Apple Watch Sequence 6 and Apple Watch SE (or their successors) in Apple’s on-line retailer. The report doesn’t go into element concerning the supplies or design besides to check the type of safety the Watch should that seen in Casio G-SHOCK watches. The report says the gadget can have a “rubberized exterior.”

Lots of Apple’s rivals within the wearables area have achieved robust gross sales with smartwatches designed to be sturdy in out of doors environments. Apple doesn’t provide an equal gadget, although the present Apple Watch is water- and dust-resistant, to a degree.

Apple’s wearables enterprise—which incorporates not simply the Watch but in addition AirPods (and doubtlessly mixed-reality glasses sooner or later)—is among the firm’s quickest rising classes. Over the previous few years, the corporate leaned on rising wearables and providers income to counterbalance declining iPhone gross sales, regardless that these gadgets are usually designed to be depending on an iPhone. Nonetheless, final 12 months noticed considerably higher iPhone gross sales progress.

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