YouTube’s “Premium Lite” trial offers ad-free YouTube for €7 a month


YouTube Premium is $12 a month, and the service provides ad-free movies, background play on telephones, and downloading movies (each for YouTube and Google’s Spotify competitor, YouTube Music). What when you do not care about music and all that additional performance, although? What when you simply wish to not see adverts?

Google is now trialing a service for that, and it is referred to as “YouTube Premium Lite.” For €7 a month ($8.31), you’ll get ad-free YouTube and nothing else—no background play, video downloads, or Music Premium entry.

The Verge obtained an official assertion from Google on the challenge, and the corporate calls the service a “take a look at providing” presently out there in “Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.” This is Google’s assertion:

In Nordics and Benelux (aside from Iceland), we’re testing a brand new providing to provide customers much more selection: Premium Lite prices €6.99/month (or native equal monthly) and it contains ad-free movies on YouTube.

We’re speculating a bit right here, however the cheaper plan appears to all boil right down to unbundling the music options of YouTube Premium. YouTube Premium has all the time been bundled with YouTube Music—the 2 providers actually launched on the similar occasion again when Premium was referred to as “YouTube Crimson”—and the options of this €7-a-month ($8.31) plan had been most likely designed to not set off further funds to music firms. In some arcane music licensing contract archived deep in Google headquarters, background and offline playback most likely every depend as “music service options,” which might require giving music firms extra than simply the advert income from movies. With out having to provide music firms a minimize, Google can decrease the month-to-month price.

For now this providing is simply in testing, and the Premium Lite web page within the US says, “this supply will not be out there.” There is no telling if Google will roll out the characteristic worldwide.



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