Again in 2018, Google and Epic Video games kicked off a years-old spat over Fortnite on the Play Retailer. As an alternative of distributing the sport by Google Play, Epic determined that sideloading could be the way in which to get Fortnite on Android, thereby sidestepping Google’s 30 p.c minimize of gross sales. Epic would go on to file an antitrust complaint towards Google, and newly unsealed court docket paperwork noticed by The Verge reveal an attention-grabbing resolution that Google was kicking round on the time: the corporate was contemplating shopping for Epic.
Within the doc, Epic repeatedly says Google seen Epic’s Play Retailer end-around as a “contagion” that might disrupt Google’s walled backyard, and Google “even contemplated shopping for some or all of Epic to squelch this risk.” Epic CEO Tim Sweeney tweeted that this plan “was unbeknownst to us on the time,” indicating that Google by no means went by with an acquisition provide. In 2018, buyers have been giving Epic Video games a $15 billion valuation, so Google would have wanted a fairly hefty provide. At present, Epic’s final spherical of funding put its price at $29 billion. Think about how different issues might be immediately if Google owned a longtime recreation developer!
Epic’s antitrust complaints towards Google revolve across the safety, performance, and contractual boundaries it alleges Google erects round third-party app shops on Android. To be able to sideload an app on Android (like a third-party app retailer), customers should faucet by a number of scary messages warning them that sideloading is harmful. Much less tech-savvy customers could be turned away by the excessive friction set up course of. And as soon as put in, third-party app shops nonetheless cannot replace apps within the background the way in which Google Play can.
When Epic kicked off its plan to distribute Fortnite exterior of Google Play, one new doc says “senior Google Play managers started reaching out to Epic” to warn them that life exterior the walled backyard will not be straightforward:
One supervisor contacted Epic’s Vice President and Co-Founder to gauge Epic’s curiosity in a particular deal and, amongst different issues, mentioned “the expertise of getting Fortnite on Android” through direct downloading. The supervisor’s name notes state that she seen direct downloading Fortnite as “frankly abysmal” and “an terrible expertise,” and that Epic ought to “fear that almost all won’t undergo the 15+ steps.”
In a while in the identical doc, Epic detailed the alleged contents of a Google doc titled “Response to Epic:”
In an inside doc titled “Response to Epic,” a Google worker defined that the “set up friction” related to direct downloading was “not solely a nasty expertise” for customers however that Google knew “from its knowledge that it’s going to drastically restrict [Epic’s] attain.” The doc goes on to clarify that “[f]uture [Fortnite] updates shall be challenged re: focusing on, replace expertise through net”; that the direct downloading strategy was “most related to malicious apps,” which might be “incompatible with [Epic’s] model/demographics”; and that “[t]he strategy will create vital consumer confusion, since [Google Play] will nonetheless appeal to [billions] of customers who will seek for Fortnite and run into useless ends that aren’t clear the best way to resolve.”
The Google facet of this argument would say that Android is far more open than iOS, which does not enable sideloading in any respect. Google’s safety stats frequently present an 8x-10x enhance in malware on gadgets that allow sideloading, which is why the safety warnings are in place. Within the court docket doc, Epic alleges that Google began pushing these stats by the media as an assault on Epic, however Google’s “Android Safety 12 months in Evaluation” sequence containing this information goes again to 2014, earlier than Fortnite even existed.
Google is making one concession to Epic within the upcoming Android 12 release, including a brand new permission that enables third-party app shops to update apps within the background. The Android ecosystem’s indifference towards transport updates means many customers solely get a brand new OS once they purchase a brand new cellphone, so it needs to be about 4 years earlier than Android 12 reaches a majority of customers.
Google’s hardball techniques across the Play Retailer have additionally earned it an antitrust lawsuit from 36 states. That go well with alleges the corporate tried to “preemptively quash” competing app shops just like the Samsung Galaxy Retailer. At present, the Galaxy Retailer is likely one of the greatest Android distributors of Fortnite.