Samsung says it will stop loading its $1,000 smartphones with ads


Enlarge / A Samsung telephone.

Ron Amadeo

Samsung says it should reduce down on the adverts it exhibits on its smartphones. The announcement was first reported by Korean information company Yonhap and was later confirmed by Samsung in an announcement to The Verge. The official line from the trade large is “Samsung has decided to stop the commercial on proprietary apps, together with Samsung Climate, Samsung Pay, and Samsung Theme.” The corporate added, “The replace can be prepared by later this yr.”

Samsung ships Android on all its smartphones, nevertheless it modifications the expertise with a “One UI” pores and skin and consists of a number of Samsung-developed packed-in apps. Many of those apps—like Bixby, Samsung Well being, and Climate—include massive banner adverts, generally proper on the high of the app, the place you’d usually look forward to finding an app brand or navigation data. The worst offenders are notification adverts—a Samsung app will spawn a notification to entice you to purchase a brand new gadget or set up a brand new app.

It isn’t an incredible feeling to spend anyplace from tons of to 1000’s of {dollars} on a bit of {hardware} and nonetheless get adverts on that system. (And for you whataboutists on the market—sure, Google additionally exhibits adverts in a few of its apps, however they’re in critical, ad-supported net providers, like YouTube or Google Maps, and so they aren’t notification adverts. You additionally paid Samsung ~$1000, when you’re utilizing Google providers without spending a dime.)

That is undoubtedly a “we’ll imagine it once we see it” report. Samsung at the moment hides adverts in a number of locations that would not be lined by its assertion. The corporate mentioned it made this alteration in response to client suggestions, although, and because the suggestions is especially “cease exhibiting adverts,” this alteration ought to cowl the complete OS bundle.

Eradicating adverts will surely assist the attraction of Samsung’s software program. Within the smartphone market, Google and Apple each ship comparatively cohesive software program choices on their telephones, however as a result of Samsung consists of all of the Google apps plus all of the Samsung apps, you find yourself with two app shops, two browsers, and two of the whole lot else. Together with the adverts, it is a very messy bundle.

A “later this yr” launch date would imply that the primary new ad-free Samsung telephone would be the Galaxy S22.



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