Sonos delays its hotly anticipated Sub Mini after a rough financial quarter

Enlarge / The present-model Sonos Sub. The Sub Mini could be smaller and have a cylindrical form.


The launch of the Sub Mini—an anticipated addition to Sonos’ linked audio lineup—seems to have been delayed, the corporate revealed after its quarterly earnings report this week.

The gadget was anticipated nearly any day now. However Sonos confirmed to The Verge on Wednesday that it has “determined to push an anticipated product launch from This fall ’22 into Q1 ’23,” and it is all however sure that mentioned product is the Sub Mini. That locations its launch in a window between October and December of the calendar yr 2022.

The Sonos Sub Mini was apparently first leaked by chance within the Sonos mobile app. In November, a Reddit person took screenshots of references to its name and general shape. Later, The Verge gained entry to images and details in regards to the gadget, describing it as a less expensive, smaller, cylindrical youthful sibling to Sonos’ pricy, rectangular Sonos Sub.

In June, an Federal Communications Commission filing appeared to substantiate a few of what we might already seen in leaks in regards to the Sub Mini. Primarily based on the timing of Sonos’ different latest product launches, a submitting in June would have meant the gadget would hit retailer cabinets someday between July and September—and that match Sonos’ earlier statements about how a lot it anticipated to get finished in its 2022 fiscal yr, which ends in September.

The subwoofer would seemingly pair nicely with the corporate’s two most cost-effective soundbars, the Beam and the more recently launched Ray. Each are inexpensive than Sonos’ Sub, which initially was designed to pair with the corporate’s ultra-pricey Playbar, however that additionally suits the newer Sonos Arc soundbar. The leaks did not reveal something about pricing, nonetheless.

Sonos made its title with linked audio system that had been primarily centered on music playback all through the house, however over the previous few years, it elevated its give attention to dwelling theater with its Arc, Beam, Ray, Sub, and One merchandise, all of which might work collectively to offer encompass sound.

The corporate has additionally emphasised good speaker performance currently—first with assist for Google Assistant, Alexa, and Siri, and extra not too long ago with its personal voice management service. When Sonos went public in 2018, its submitting and analysts’ assessments named reliance on Google or Amazon’s good assistant tech as one of many firm’s key vulnerabilities.

This week’s quarterly earnings report noticed the corporate underperforming in comparison with expectations. Executives pointed to tough market situations and the impact of inflation on customers’ spending as the principle challenges over the previous few months.

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