Google Fi gets third rebrand in 8 years, adds free trial for eSim phones

Enlarge / Google Fi’s new model and brand.


Google Fi, Google’s mobile service, is getting its third rebrand in eight years. First it was Project Fi, then Google Fi, and now it is “Google Fi Wireless.” It additionally has its third brand, and this one’s type of intelligent: It is an “F” styled to appear like sideways sign bars, in Google’s trademark rainbow colours.

There’s additionally now a free trial mode. Google is harnessing the ability of remotely configurable eSIMs to offer anybody with an eSIM-compatible phone a seven-day/10GB free trial of Google Fi. That makes it simple to run round and check protection. Google Fi is a cellular digital community operator (MVNO)—a mobile reseller—of T-Cell’s community, so no matter your T-Cell protection is like, that is what Fi is like. Google says that through the trial, “We’ll provide you with a brand new Fi quantity to check out in your telephone, however your present quantity will nonetheless work. In the course of the trial, you may select between Fi or your present community everytime you’re calling, texting, or utilizing cellular knowledge.” You may have to enter a bank card for the trial, and after seven days, you will be mechanically billed on a $50 “Merely Limitless” plan. Google notes you may cancel instantly (this is only one or two faucets contained in the app) and can nonetheless get the seven-day trial.

The new Fi app has family members right at the top.
Enlarge / The brand new Fi app has relations proper on the prime.


The Fi app is getting a “new family-centric expertise” within the type of a giant horizontal listing of relations throughout the highest. Clicking on an individual will present you that particular person’s knowledge utilization and a bunch of parental controls. Mother and father can restrict units to solely contacting folks within the contact listing (Android solely), remotely activate location sharing, or handle knowledge limits.

Google Fi beforehand allowed you to share your knowledge to your smartwatch on the Versatile or Limitless Plus plans free of charge, however now that perk can also be coming to the bottom Limitless plan. Google additionally provides free telephones should you join 24 months of Fi. Google says should you purchase a Pixel 6a via the Fi web site, “the total gadget value shall be due at time of buy and you’ll obtain $449 again through 24 month-to-month credit.” That ought to work out to zero {dollars}, and every line in your plan is eligible.

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